The World Exposition is the global event that helps accelerate the country’s strong image and credibility in the eyes of the world. In a large public exposition like the World Expo, the statistics show not fewer than 18 million visitors attended. The next World Exposition, in Shanghai China 2010 expects as many as 70 million visitors will attend.

By participating in this event, the benefits for Thailand cannot be assessed as amount of money, but rather an ideal channel for bringing both direct and indirect key benefits to the country such as:

• Publicize Thailand in the global stage, to present the advancement of the country under the trend of modern technological development. Most importantly, to present the strategies Thai people applied on various schemes of development by carefully selecting modern innovations adjacent coherently with the country’s fundamental resources and local wisdoms, which is Thailand’s distinctive unique feature and chosen path in economic development for the benefit of both urban people and people in rural areas to live a better life.
• Create confidence in Thailand as the “World’s Kitchen” with a high standard and global acceptance, in compliance with the government’s policy. This will create increased income for the Thai food business and Thai food industry.
• Create confidence in investment or establishing investment in Thailand, both agricultural and industrial market sectors, in compliance with the government’s policy.
• Show Thailand’s potential and readiness in the tourism industry, which yields one of the highest incomes for the country.
• Strengthen cordial relationships with the host country and other participating countries.